Hi, I'm Lina!
I help founders create workplaces where people can do their best work, grow, and thrive.
Through human-centred organisational design, operating systems, culture, and AI, I help teams become more effective without losing what makes them human.
I design better systems for humans across teams, companies, and solo careers.
O R G A N I S A T I O N A L D E S I G N , H U M A N - & A I - C E N T R E D S Y S T E M S
IKIGLOO
I run a life design brand for people who want to live more intentionally. See here.
My Book (kind of)
I'm writing a novel about what it means to live in a world designed against your knowledge.
Projects
Outside of that, I also love collaborating on meaningful projects with thoughtful people.
Additional work
& writing
Consciously Designed
I also write about human- and AI-centred organisational design and the future of work. Read here.
Solopreneur OS System
The Notion workspace that runs your business and works with your AI, so nothing falls through the cracks. Find here.
Resources
I create tools and resources to help founders and teams get more organised and work better. Find here.
Products
The Notion workspace that runs your business and works with your AI, so nothing falls through the cracks.
Most organisational problems are design problems. This diagnostic maps five dimensions of your organisational design - Clarity, Structure, Flow, Alignment, and Capability - so you can see where things are working, where they are fragile, and where something needs to change
Organisational Health Diagnostic
Twenty questions, around ten minutes, and a radar map of your organisation at the end. Each dimension comes with a specific starting point based on your actual scores. Free, no login required.
Recent resources
If things feel a little off for you lately, you can use this Role Crafting Diagnostic & Guide to figure out what's wrong and how to fix it.
Role Crafting Diagnostic & Guide
What's in it
🔍 The Diagnostic - A five-dimension self-assessment covering stimulation, mastery, autonomy, relatedness, and whether your role's demands are sustainable. You get an overall score, a verdict that tells you what it means.
🧑🎨 The Crafting Guide - Based on Wrzesniewski & Dutton's job crafting research, this section translates your lowest scores into specific types of changes.
🎬The Action Plan - Five concrete moves drawn from the research, plus three honest questions from Vroom's Expectancy Theory to help you assess whether crafting is even the right move!
✍️ The Workbook - A companion Notion template with reflection prompts organised by dimension. Useful if you want to understand your preferences properly before scoring your role, or if you want to go deeper after the diagnostic.
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