I help mission-driven founders and creators turn meaningful ideas into structured, high-impact projects, built to last. With 12+ years of experience in small business and startup environments, I’ve worked across operations, project management, marketing, branding, and design - building systems from scratch, launching products, and bringing clarity to complexity.

Today, I focus on strategy, organisational design, human-centered thinking, and operations that help organisations not only be more productive and effective, but also good for the humans inside them.

When I'm not working, I'm writing a novel, running a life design project that helps people lead their lives with more intention, studying cognitive science, and sharing my thoughts here on the blog.