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John Hegarty: Hegarty on Advertising
John Hegarty is a well-known advertising figure. As someone who has won Golds at every industry awards, he sure has to say a thing or two about advertising, creativity and idea generation!
“You cannot create great work unless a little bit of you goes into it, be it your heart, your soul or your beliefs. Whatever you create – it could be a painting, writing, designing or even advertising – the work that results is an expression of you.”
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