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I knew how I wanted to live and what I wanted to achieve in my life since I was 18 years old. Knowing this enabled me to go through life single-mindedly. It made me a highly purposeful and focused person – somewhat persistent and resilient at the same time.   I’m in my middle 20s right…




The concept of entrepreneurship was first established in 1700s and since then has attracted the attention of many soft science disciplines. Entrepreneurial companies are recognised to have a significant influence on economic growth and development by enhancing competition and generating the majority of employment opportunities and innovations. Founders of such businesses, called entrepreneurs, are often…



‘What is marketing?’ – this was the very first question we, marketing students, were asked in our first ‘Principles of Marketing’ lecture at University back in 2012.  Surprisingly, the majority of the future marketing graduates appeared to be confused. Everyone was sitting quietly and waiting for a lecturer to continue talking. And I was one of…